National Strategy for MICE Tourism – Exam Capsule – 29 September 2026

Concept

MICE stands for Meetings, Incentives, Conferences and Exhibitions. India has a National Strategy and Roadmap for MICE tourism, aiming to grow its share of the global business-events market (ministry communications have cited roughly 5% global share). At least 10 cities, particularly in South India, have been flagged for development as global MICE destinations.

Flagship venues include Bharat Mandapam and Yashobhoomi (Delhi) and Jio World Centre (Mumbai). MICE links tourism forex, city infrastructure, aviation connectivity and soft power.

Why aspirants care

• Expands “tourism” beyond leisure into services exports
• Pairs with visa facilitation and DPI for destination marketing
• GS-3: infrastructure, employment, urban services

Practice MCQs

1. MICE in tourism expands to:

   (A) Mining, Iron, Coal, Energy
   (B) Meetings, Incentives, Conferences and Exhibitions
   (C) Metro, IT, Cinema, Education
   (D) Marine, Inland, Coastal, Estuary

   Answer: (B) – Standard tourism industry acronym.

2. Bharat Mandapam, a major MICE venue, is in:

   (A) Mumbai
   (B) New Delhi
   (C) Bengaluru
   (D) Kolkata

   Answer: (B) – New Delhi.

3. MICE tourism is best classified as a segment of:

   (A) Only adventure sports
   (B) Business / events tourism
   (C) Only pilgrimage
   (D) Only medical tourism

   Answer: (B) – Business events tourism.

Source: Ministry of Tourism / PIB MICE strategy notes, September 2026 briefings.